Rory Sutherland wants to sell you something. Many things, actually. That’s his job as Vice Chairman of the legendary advertising firm Ogilvy & Mather. But in this interview that I conducted with Rory, he wants to sell you a new economic paradigm based on evolution, which goes beyond both neoclassical and behavioral economics. He also wants you to know that corporations can be a force for good, as long as suitable reputational mechanisms can be brought into play. Learning about economics and business has never been so much fun.

Published On: March 30, 2015

David Sloan Wilson

David Sloan Wilson

David Sloan Wilson is SUNY Distinguished Professor of Biology and Anthropology at Binghamton University. He applies evolutionary theory to all aspects of humanity in addition to the rest of life, both in his own research and as director of EvoS, a unique campus-wide evolutionary studies program that recently received NSF funding to expand into a nationwide consortium. His books include Darwin’s Cathedral: Evolution, Religion, and the Nature of Society, Evolution for Everyone: How Darwin’s Theory Can Change the Way We Think About Our Lives, and The Neighborhood Project: Using Evolution to Improve My City, One Block at a Time and Does Altruism Exist? Culture, Genes, and the Welfare of Others. .

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