Steve talks with Professor Gad Saad, applied evolutionary psychologist and consumer scientist, about how evolution drives consumption behaviors, why women don’t drive Ferraris, and what men should do on first dates… among other things.
Gad Saad is author of The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature and blogger at Psychology Today’s Homo Consumericus . His personal website is Homo Consumericus.
