Lori Wiser

Lori Wiser is an accomplished senior executive whose career spans positions in Public Relations, Account Services, Consumer Insights, and Strategy, working on global brands such as McDonald’s, Verizon, and Volkswagen.

Ms. Wiser’s behaviorally-driven strategic approach leverages the social sciences including: ethnography, evolutionary psychology, anthropology, symbolism, and behavioral economics to build analytic models. Her work has helped win industry awards, such as a Silver Anvil and a Gold Effie.

 

Recent Posts

June 18, 2018 in Business, Culture, Economy

You’re Racist and Sexist, But It’s Not (Entirely) Your Fault

Companies are great at evaluating skills but inconsistent at evaluating temperament due to unconscious bias. These biases are, in part, a natural outcome of the human species evolving in small,…
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