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Would You Buy A New Paradigm From This Man?
IN THIS ARTICLE
Economy
David Sloan Wilson
David Sloan Wilson
is the SUNY Distinguished Professor of Biology and Anthropology at Binghamton University and Arne Næss Chair in Global Justice and the Environment at the University of Oslo
Rory Sutherland wants to sell you something. Many things, actually. That’s his job as Vice Chairman of the legendary advertising firm Ogilvy & Mather. But in this interview that I conducted with Rory, he wants to sell you a new economic paradigm based on evolution, which goes beyond both neoclassical and behavioral economics. He also wants you to know that corporations can be a force for good, as long as suitable reputational mechanisms can be brought into play. Learning about economics and business has never been so much fun.

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