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Study Demonstrates Evolution of Stereotypes
Image credit: Wikipedia

The research team led by Dr. Doug Martin of the Person Perception Lab at the University of Aberdeen used a technique they have used previously to study the evolution of language. They invented a series of aliens and randomly assigned them different colors, shapes and attributes such as selfishness, adventurousness, arrogance or trustfulness.

A volunteer was then called in to learn about the aliens and memorize their personality traits and physical attributes. The volunteer then relayed this information to the researchers, who passed it on to the next volunteer, and so on down a communication chain.


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