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Evolving a More Nurturing Capitalism: A New Powell Memo
Economy capitalism
Anthony Biglan
Anthony Biglan
is a senior scientist at Oregon Research Institute and the author of The Nurture Effect: How the Science of Human Behavior Can Improve Our Lives and Our World.

Is it possible that evolutionary theory can explain how the U.S. came to have the highest levels of child poverty and economic inequality of any developed nation? I think it can. It also can help us evolve a more nurturing form of capitalism, one in which people are more caring and productive, and they place greater value on the wellbeing of every member of society.

We certainly have room for improvement. The U.S. has one the highest rates of child poverty among economically developed countries and it is harming our children. Families living in poverty have more conflict, which leads to childhood aggression and all of the social and academic failures that result from being aggressive.1 When you are raised in poverty, it produces life-long changes in your physiology, which increases your chances of diabetes and death from heart attacks and strokes. Even if you escaped from poverty as an adult, you would have a 20 to 40% higher risk of developing heart disease.2

Most Americans think that we have an egalitarian society in which a young person on the bottom rung of the economic ladder can readily move up. But it is a myth. A young American is much less likely to get out of poverty than a young person in Germany, Sweden, Canada, Finland, Norway, or Denmark.

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Inequality matters. Countries with higher levels of inequality have lower life expectancy, higher infant mortality, more homicides, more teenage births, less trust, more obesity, more mental illness and drug abuse, and less social mobility.3 Even if you are one of the wealthier people in society, you have a lower life expectancy than wealthy people in societies that are more egalitarian.

If you are under forty, you may not realize how much the U.S. has changed since the 1960s. Poverty among the elderly has declined from 30% to 8.9% thanks to Medicare. But in most other respects, the wellbeing of a sizable proportion of our population has diminished. Child poverty has risen from about 15% in 1975 to 22% in 2014. So has inequality.

Hacker and Pierson4 enumerated the ways in which changes in U.S. laws and regulations led to this situation. Policymakers failed to (a) increase the minimum wage and index it to inflation; (b) update or enforce laws regulating unions; (c) expand the Earned Income Tax Credit or government efforts to encourage its use; and (d) prevent the erosion of company-provided pension plans. And under the thrall of free-market ideology, government has failed to regulate the financial industry. It has allowed the development of usurious lending practices, such as payday loans, which have led many poor people to fall into inescapable indebtedness. They failed to regulate new financial instruments, which fueled the housing bubble. Once bankers could bundle mortgages and sell them to investors, the incentive to be sure the borrower could repay the mortgage was undermined. The result was more than a million Americans losing their homes when the recession hit.

Last but far from least, the business advocacy movement has been able to change public policy regarding campaign contributions. One facet of the movement was the creation of the Federalist Society, an organization of lawyers dedicated to conservative and libertarian principles that was formed in 1980 by law students at Yale, Harvard, and the University of Chicago. Among its members are four Supreme Court justices: Antonin Scalia, Samuel Alioto, Clarence Thomas, and John Roberts. All of these justices voted in favor of decisions that expanded the ability of wealthy people and corporations to give money in support of their candidates.

So why did public policymaking take us where we didn’t want to go? It is a matter of cultural evolution—perhaps the most important example in our history.

I summarized the recent evolution of corporate capitalism in The Nurture Effect. However, when I wrote that summary, I had not appreciated that the process is a stellar example of multi-level cultural selection, guided by a compelling theory.

By 1970, respect for business was at an all-time low. From February through May of that year, arson and bombings of businesses and public property, such as the fire-bombing of the Isla Vista branch of the Bank of America, were an almost daily occurrence.5 This prompted Lewis Powell, who was soon to be appointed to the Supreme Court, to write a memo to Eugene Sydnor at the US Chamber of Commerce. Powell argued that business had fallen into disrepute because the business community had failed to advocate for its interests. His key insight was that businesses needed a much higher degree of cooperation to improve its status and influence:

…independent and uncoordinated activity by individual corporations, as important as this is, will not be sufficient. Strength lies in organization, in careful long-range planning and implementation, in consistency of action over an indefinite period of years, in the scale of financing available only through joint effort, and in the political power available only through united action and national organizations.6

Powell’s memo is widely credited4, 7 with leading to an extraordinary transformation in public opinion about free-market economics, government regulation, and the efficacy of government. The transformation resulted from the creation of a loose network of business people and advocacy organizations that organized around the ideology of unfettered free market economics. The theory was masterfully articulated by Milton and Rose Friedman in their book and TV series Free to Choose. Based on Adam Smith’s metaphor of the invisible hand, the Friedmans argued that market systems produce greater economic development than “command economies.” As a result, Americans came to believe that the individual pursuit of profit is not just good for an individual: it benefits all of society.

The movement cultivated a cadre of spokespeople for business through scholarships to major universities and subsidies for the writing and publication of materials favorable to business. They funded the development of organizations that carry on this advocacy, such as the Business Roundtable, the Heritage Foundation, the American Legislative Exchange Council, and the Cato Institute.

Over the ensuing 45 years, public support for business-friendly policies has grown enormously. In 1965, Democrats controlled the White House and had two-thirds majorities in both houses of Congress. Also, Democrats were decidedly more liberal on economic issues than they are now.

Of course, an evolutionary analysis must point to the consequences that have shaped and maintained the free market ideology and the policymaking it stimulated. Free market advocacy has been selected and maintained by the economic benefits it wrought for those who created the super-coalition of free market advocates. Taxes on the wealthiest people were reduced significantly, dropping from 70% to 28% between 1982 and 1986 and returning to 40% in 2014. As a result, the top 1% of earners increased their share of all income from 8% in 1979 to over 17% in 2007. Other benefits included reduction in the estate tax, changes in the alternative minimum tax, and reduction in the number of IRS audits of high earners. Another benefit was the failure of government to bring tax policy in line with new forms of economic activity. For example, under existing law, hedge fund managers have been able to treat their income as capital gains and pay a 15% rate. The top 25 hedge fund managers averaged $972 million in income in 2013.

I submit that the very successful advocacy for unregulated free markets and minimal government is an example of group-level selection in which a higher level of cooperation enabled the free-market movement to dominate public discussion and policymaking. Before the Powell memo, business people were suffering because they were not cultivating public support for their interests. The higher level of cooperation they achieved allowed them to make the case for their interests and reap very significant financial rewards. The irony is that, contrary to the notion that each person’s pursuit of his or her individual interests will benefit the group, the effective cooperation among business people has enabled their success. But this success has harmed society as a whole. It undermined the communitarian values that came about thanks to Americans’ uniting to fight the Second World War.8

The analysis has direct implications for what we can do to evolve a more nurturing society. In recent months, I have been speaking to a wide variety of scientific and human service organizations as well as foundations. In many cases, these groups did not even know about the existence of the other groups. Yet every one of them shared the same basic analysis of what people need to thrive. They didn’t necessarily put it in terms of nurturing environments, but all agree that it is vital to wellbeing that we decrease stress and threat in human environments, that poverty and inequality are major contributors to these conditions, and that we need to promote reinforcement and support for prosocial behavior, including the cultivation of caring relationships.

The convergence among all these groups stems from the convergence of the empirical evidence. Just as free-market theory and evidence provided the intellectual framework that guided free-market advocacy, we have the empirically supported theory that is needed to make the case for evolving a society in which the dominant value is ensuring that every person has the basic conditions necessary to lead a productive life in caring relationships with others.9

So let this be my Powell memo. If you don’t like where the evolution of capitalism has taken us in the past forty years, join with others who share your understanding of what humans need to thrive and build a super-coalition of individuals and organizations working to influence public understanding, public policy, and direct action. Fund scholarships to create a new generation of behavioral scientists, healthcare and social service providers, and policymakers who make the creation of a nurturing society their highest priority. Create and support organizations that are working for greater nurturance in our families, schools, workplaces, neighborhoods, and communities—and in public discussion. Demand that political organizations and candidates support the policies needed to move society in this direction.

In my next essay, I will elaborate on how such a higher level of coordinated advocacy for a more nurturing form of capitalism can be created and how it could function to increase societal support for the funding of effective interventions and for policies that will constrain the excesses of capitalism.

Literature Cited

  1. Biglan, A., 2015. The nurture effect: How the science of human behavior can improve our lives and our world. Oakland, CA: New Harbinger.
  2. Galobardes, B., J.W. Lynch, and G.D. Smith, 2008. Is the association between childhood socioeconomic circumstances and cause-specific mortality established? Update of a systematic review. Journal of Epidemiology and Community Health, 62: 387-390.
  3. Wilkinson, R., and K. Pickett, 2009. The spirit level: Why greater equality makes societies stronger. New York: Bloomsbury Publishing.
  4. Hacker, J.S., and P. Pierson, 2010. Winner-take-all politics: Public policy, political organization, and the precipitous rise of top incomes in the United States. Politics & Society, 38: 152-204.
  5. Hewitt, C., 2005. Political violence and terrorism in modern America: A chronology. Greenwood Publishing Group.
  6. Alterman, E., 2003. What liberal media? New York: Basic Books.
  7. Ambrose, S.E., 1994. D-Day: June 6, 1944–The Climactic Battle of WWII. New York: Simon and Schuster.
  8. Wilson, D.S., S. Hayes, A. Biglan, and D. D. Embry, 2014. Evolving the future: toward a science of intentional change. Behavioral and Brain Sciences, 37: 395-416.

Join the discussion


  1. Graham Lovell says:

    Powell arguments were well targeted, and thus were effective.
    However, I am far from convinced that the coalition that you are advocating will achieve the results for which you are hoping.
    Joining together on an ineffective solution will not transform it into an effective solution.
    If we are going to have a real solution it will come through diminishing the perceived value of competitive behavior, not through better management of that behavior.
    The first step should be to return to managed trade as the ideal, rather than continuing to worship at the altar of free trade. It will require a reversal of the current devotion to the idea that no amount of competition is too much. It will require the acceptance of the idea that the highest good is not the lowest price of everything.

    • Tony Biglan says:

      I agree that we need to overturn the dominant theory and its emphasis on competition. See my book, The Nurture Effect, which is an effort to diminish the perceived value of competitive behavior.

  2. Diego says:

    I like the idea of a more nurturing society, and agree that we need to do more cooperative work with all the possible instances of civil movements and controlling agencies in pursuing this idea.
    However, there are some problems in the text that, in fact, play against the proposition itself. The notion that the american role in WWII was definitive is itself a problem, is a reproduction of hollywoodyan stereotypes that ignore a lot of facts about the final battles against the nazi’s; the notion that we’ll achieve a more nurturing capitalism is also a contradiction in terms, despite the fact that we could bring into existence a state capitalism (like the majority of the names you bring in comparision with USA) usually named welfare state.
    But i’m enjoying your book and having a good time knowing better the behavioral technologies that we could use to – and here we agree on the matter – select intentionally better cultural practices.

  3. Carmi Turchick says:

    I agree that the objective should be to make Capitalism less virulent in the national superorganism. I am unconvinced by the general concept of cultural evolution, I do not find the process of change has either similar enough replication or selection to be deemed evolution or usefully compared to biological evolution.

    But you seem to be searching for ideas that I may have available here in my paper on the potential benefits of competition:

  4. Wanderer says:

    Generally speaking, I may agree with this memo. Of course, the general smell to Sixties’ Liberalism and Democrat cheerleading is obvious, much unwarranted and highly harmful and divisive, but I may agree with the, let’s say, “spirit of it all”. The organizational tips, for example, are historically obvious, but there are so many people that fails to get them right… Specially in the Right.
    Because you’ll see sir. In the true Right, the traditional Right, the “paleocons” in american parlance (which is the more similar thing you have to a true Right in the US) you’d find scores of allies, weren’t it for the gung-ho liberal tone in your text.
    Let’s take for example Mr. Lovell’s comment, which I personally support.
    Pat Buchanan (please, bring some salts for our readers from Berkeley) has spent thirty years advocating for the same.
    The american political terminology is highly misleading. US’s current (modern) “conservatives” are just nineteenth century liberals.
    In the XIXth century, capitalism was a form of Leftism, with its famous illusion of eternal Progress. Classical Liberalism belongs to the Left.
    Libertarians are leftists in origin. The funny part comes now: they prevailed by organizing better than their enemies and, specially, by seizing the apparatus of the rising nation-state and using its collective power to crush, military and culturally, all opposition. Which is really funny for advocates of the “sovereign individual” and minarchy-leaning people who keep talking about how much they distrust the government they control.
    I make mine Mr. Lovell’s phrases: “If we are going to have a real solution it will come through diminishing the perceived value of competitive behavior, not through better management of that behavior. The first step should be to return to managed trade as the ideal, rather than continuing to worship at the altar of free trade. It will require a reversal of the current devotion to the idea that no amount of competition is too much. It will require the acceptance of the idea that the highest good is not the lowest price of everything.”
    And this is a idea that, as demonstrated by Gustavo Bueno (a former european marxist, BTW) has been historically shared by communitarians in the Right and the Left.
    Moreover, you can find some “Main Street”-like business people advocating for it right now:
    link to
    So, just for a change, let’s try to get things right from the start (not pun intended) and let’s try, just for a change, to build something that is really non-partisan. Please.

  5. Leif Knutsen says:

    It does not take a climate scientist or even a particularly bright bulb on the street to see that Capitalism, unrestrained by the requirements of Planetary life support systems, is guaranteed mutually assured destruction. When dollars are sacrosanct to Planetary life support systems, what other outcome can be expected? Socially enabled capitalism is clearly a failed paradigm. Help end tax funded pollution of the commons for starters. Your tax dollars are funding a Planetary ecocide future for the children of ALL species.

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